Product-Led Growth: How To Build A Product That Sells Itself

Product-Led Growth: How To Build A Product That Sells Itself

Autor : Wes Bush,derek Dysart,product-Led Institute
Geschlecht : Fremdsprachige Bücher, Business, Karriere & Geld, Marketing & Verkauf, Marketing, Weltweit,
lesen : 4680
Herunterladen : 3900
Dateigröße : 25.92 MB
Format : PDF, ePub

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Product-Led Growth: How To Build A Product That Sells Itself

Can your software sell itself? Convention and the trillion-dollar sales industry claim that it's impossible for your product to sell itself. Yet, successful software businesses like Slack, Dropbox, Atlassian, and HubSpot make millions selling to customers who never once reached out to a sales rep. In Product-Led Growth: How to Build a Product That Sells Itself, growth consultant Wes Bush challenges the traditional SaaS marketing and sales playbook and introduces a completely new way to sell products. Bush reveals how your product - not expensive sales teams - can be the main vehicle to acquire, convert, and retain customers. In this step-by-step guide to Product-Led Growth, Bush explains:Why you should flip the traditional sales process on its head and turn your product into a sales machinHow to decide whether your business should use a free trial, freemium, or hybrid model;How to turn free users into happy, paying customersHistory tells us that "how" you sell is just as important as "what" you sell. Blockbuster couldn't compete with Netflix by selling the same digital content, and you need to decide "when" not "if" you'll innovate on the way you sell. Are you going to be product-led? Or will you be disrupted, too?

Der Literarische Katzenkalender 2020

Der Literarische Katzenkalender 2020

Autor : Julia Bachstein (Herausgeber)
Geschlecht : Bücher, Geschenkbücher, Weitere Anlässe & Themen,
lesen : 2808
Herunterladen : 2340
Dateigröße : 15.55 MB
Deutsche Kunst Im 20. Jahrhundert

Deutsche Kunst Im 20. Jahrhundert

Autor : Christos M. Joachimides,norman Rosenthal,wieland Schmied
Geschlecht : Bücher, Film, Kunst & Kultur, Ausstellungskataloge,
lesen : 2574
Herunterladen : 2145
Dateigröße : 14.26 MB