The Jobs To Be Done Playbook: Align Your Markets, Organization, And Strategy Around Customer Needs (English Edition)
Autor : Jim Kalbach,micahel Tanamachi,michael Schrage
Geschlecht : Kindle eBooks, Fremdsprachige eBooks, Nach Sprache,
lesen : 9048
Herunterladen : 7540
Dateigröße : 50.11 MB
Format : PDF, ePub
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.